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• Why choose Twitter for marketing?
• The paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic, keyword, username, or interest.
• This course shows how to use Twitter advertising to engage followers and target new customers.
• It starts with an explanation of Twitter ad types and targeting options.
• Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign.