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• The digital customer shopping online used to be classified within businesses as the lowest probability lead within a small likelihood of converting.
• Today we know that customers spend more time shopping and researching online that ever before.
• Studies show that the average consumer researches online for 11 hours before making a significant purchase.
• This means the cultivation of a sales opportunity coming through a website is more vital now than ever.
• But how does this customer want to be handled?