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• The course is designed for Google AdWords practitioners that already have basic knowledge in setting up and running AdWords accounts.
• The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients.
• I explain the idea behind each technique and I give you ideas and example cases on how I have used it.
• I then show you how to set it up step by step inside AdWords.
• We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.