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• Local Marketing FoundationsBy: John JantschLevel: BeginnerDuration: 43m 47sReleased: May 1, 2019Description:94% of local buyers start their search online—even if they’re just going to purchase something around the corner.
• That’s why it’s more important than ever for local businesses to have a digital presence.
• In this course, John Jantsch explains how to put your business on the map using the most up-to-date local marketing strategies.
• Learn how to set up a business profile on Google, add your listing to popular services like Yelp and Facebook, and start creating content specifically for local customers.
• Plus, find out how to work with local partners, media, and advertisers, and get the most value from your marketing budget.Contents:01.Introduction02.Google My Business03.Directories and Citations04.Community Content05.Community-Based Outreach06.Advertising07.ConclusionAuthor:John Jantsch is a marketing consultant, a speaker, and the best-selling author of Duct Tape Marketing.Duct Tape Marketing: The Worlds Most Practical Small Business Marketing Guide, Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself have become world-wide bestsellers.