Marta Dapena-Baron & Madecraft – Building a Winning Enterprise Marketing Strategy

Keywords List

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Summary

• Building a Winning Enterprise Marketing StrategyBy: Marta Dapena-Baron & MadecraftDuration: 1h 50mReleased: April 15, 2015Description:Marketing strategies are never straightforward, making it difficult for leaders to proceed with confidence and authority.

• In this course, listeners can learn the six key choices global brands need to make for a battle-ready marketing strategy that wins customers and grows the business.

• Marta Dapena-Baron, a former Fortune 500 marketing VP, shares how to decide between acquiring or retaining customers and four amazing strategies for go-to-market.

• Additionally, listeners can learn how to change their customer beliefs and behaviors and how to manage and develop key marketing benchmarks.Contents:Introduction1.

• How to Change Customer Beliefs6.