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• Tony Horton – P90X Plus Alternate CalendarIn 2007, Horton created P90X+, a series of follow-up DVDs designed as a supplemental series for graduates of P90X, although P90X+ was not a stand-alone series as was P90X.
• Ten-Minute-Trainer, a collection of brief workouts designed for those with tight schedules, came to the fitness market in 2008.
• Also in 2008, “Tony Horton’s One-on-One” series, a monthly offering of individual workouts, has continued to provide high-intensity workouts in a minimalist style, as they feature Horton personally engaging in extreme exercise routines filmed in his home fitness studio by Mason Bendewald. The series was renamed “P90X One-on-One” and aimed as a trial program for the upcoming P90X:MC2.
• Rodale published Horton’s first book, “Bring It!”, in December of 2010.The thing I like most about P90X is that it makes people work really hard, and the marketing is very up-front about that. Most runners really don’t work very hard.
• They are willing to spend a lot of time training, but they resist the pain of high intensities.