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• Sandra Beckwith – Book Marketing 101 for Nonfiction: How to Build Book Buzz (up)Everything you need to know about marketing your nonfiction bookLearn a pro’s book marketing secrets in a self-paced e-course!You know that you need to market your nonfiction book, but do you know where to begin – and how?
• Book marketing expert Sandra Beckwith teaches you what you need to know now!Sell more books and build credibility for your career by making sure the right people discover and buy your book!In this self-paced e-course created by a book marketing pro, you’ll learn how to identify your book’s target audience and what tools and tactics to use to reach your readers.
• Whether your goal is to get booked for radio interviews, secure reader reviews, snag speaking gigs, guest blog, or use YouTube videos effectively, you’ll learn how to do it in this content-packed training program.
• You will discover what activities are the best for your book – not anyone else’s – and learn how to execute them.And, the strategies and tactics you will learn in this course apply whether your book has been available for three days, three weeks, three months, or three years.What will you learn in the 4 course modules?You will discover how to:Create a book marketing blueprint that makes the most of your available resourcesAnnounce your book to the press and other key communitiesSnag book reviewsRock it on AmazonUse social networking tools and sites to boost book salesConduct a virtual book tour with bloggers who can help you build buzz quicklyGenerate media interviews – print, broadcast, onlineBuild an author website that supports book sales and other goalsAnd much, much moreIn addition, each module contains learning materials for authors who use traditional publishers and those who are self-published.
• It applies to e-books and printed books.