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• Carla King – Build Your Online PlatformBuild your email list, create a lead magnet, a website, and engage in social mediaMarketing begins now, at the very of your publishing efforts, and your website is the foundation of that marketing effort.Your website is a storefront and a scrapbook, a place to attract, inform, connect, collect, and communicate.
• Your website is “You-Central.”Here’s what you’ll learnUnderstand your website building options and choose a solutionChoose a domain name and web hosting companyGet a personalized email addressMake your website a “high-converting” websiteChoose an email marketing serviceCreate a lead magnetIncorporate a consistent brand across the webUnderstand and use metadata and Search Engine Optimization (SEO)Create a social media presenceThere will be homework, worksheets, to-do lists, and other extras to help you adjust your strategy and realize the vision you have for your book and your future as an author.
• Ask questions, get feedback, encouragement, and community in our Facebook group.You have questions about your domain name, web hosting, WordPress or SquareSpace or Wix, GoDaddy or BlueHost, MailChimp or Constant Contact, landing pages, lead magnets, metadata, and SEO.THIS COURSE HAS THE ANSWERSYour domain nameBranding!
• Are you kidding?
• Your name is your biggest brand so don’t be shy.