the
The
and
of
a
to
was
matter
is
In
• Nokia once dominated the smartphone industry.
• It was to mobile phones was Kleenex is to facial tissues.
• Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff.
• In just four years, the company lost over 90 percent of its value.
• Revenues were in freefall; massive layoffs became common.