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Andrés Esteban Díaz del Castillo – Certificación de Experto en Testing & Optimización
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Description
Unlock your potential with Andrés Esteban Díaz del Castillo – Certificación de Experto en Testing & Optimización, a premium course from renowned authors and industry leaders. Gain expert insights, actionable strategies, and practical tools to advance your skills and achieve success.
Join thousands of learners who trust WSOBox for the best online learning experience. Explore courses from top instructors such as Taylor Welch, Jim Camp, Marisa Peer, Scott Sonnon, and many more.
Andrés Esteban Díaz del Castillo – Certificación de Experto en Testing & Optimización
Impartido por:
Andrés Esteban Díaz del Castillo
Andrés Esteban Díaz del Castillo es un desarrollador de software apasionado por las nuevas tecnologías.
Siempre está buscando nuevas oportunidades de aprendizaje y le encanta compartir sus conocimientos con los demás. Andrés es un excelente solucionador de problemas, y siempre busca la manera de mejorarse a sí mismo y a los que le rodean.
Además, es un estratega de marketing habilidoso enfocado en métricas que cree en el crecimiento de ganancias basado en la evidencia a través de la coordinación y alineación de marketing y procesos de venta. Con sus habilidades en mercadeo y desarrollo de software, puede crear un producto que no solo funcione a nivel técnico pero que venda y logre llegar al público objetivo de forma correcta.
A lo largo de 4 años, ha creado más de 20 cursos sobre marketing digital y desarrollo de software, acumulando más de 1000 horas de contenido y enseñando a más de 2 millones de alumnos.
Temario del Curso
MATERIAL DEL CURSO
- Guía módulo 1
- Guía módulo 2
- Guía módulo 3
- Guía módulo 4
- Guía módulo 5
- Guía módulo 6
- Guía módulo 7
- Cíclo de vida de la optimización
- Circulo optimizacion
- Tabla de priorización
- Tabla de ciclo de vida de la optimización
- Tabla de prioridad de objetivos
- Propuesta de prueba
- Calculadora de Power Links
- Hoja de trabajo para construcción de hipótesis
- Herramientas tecnológicas que debes tener
- Optimización del valor del cliente
- Resultado de prueba
MÓDULO 1: Comienza aquí
- VIDEO 1 Qué esperar del curso (7:58)
- VIDEO 2 Qué es OTC (6:14)
- VIDEO 3 Terminología y jerga (7:21)
MÓDULO 2: INTRODUCCIÓN A LA OPTIMIZACIÓN
- VIDEO 4 El rol de la optimización (4:40)
- VIDEO 5 Selección de KPIs (7:53)
- VIDEO 6 Agregando Datos (12:31)
- VIDEO 7 Demostración de usabilityHub (4:47)
- VIDEO 8 Configurar HotJar (4:09)
- VIDEO 9 Mapas de calor (8:00)
- VIDEO 10 Ejemplo de grabación de sesión (9:45)
- VIDEO 11 Formularios Hotjar (5:07)
MÓDULO 3: Identificando y priorizando tests
- VIDEO 12 Identificación de páginas (31:24)
- VIDEO 13 Priorización de páginas (11:41)
MÓDULO 4: Selección de elemento
- VIDEO 14 Advertencia sobre los casos de uso (4:03)
- VIDEO 15 Pruebas con el Copy (16:28)
- VIDEO 16 Pruebas con imágenes (5:44)
- VIDEO 17 Pruebas con la navegación (4:07)
- VIDEO 18 Pruebas con la caja de búsqueda (5:10)
- VIDEO 19 Pruebas con los videos (10:22)
- VIDEO 20 Pruebas con overlays (5:53)
- VIDEO 21 Elementos del formulario (6:16)
MÓDULO 5: Construcción de hipótesis
- VIDEO 22 La importancia de una hipótesis (3:17)
- VIDEO 23 Cómo crear una hipótesis (6:45)
- VIDEO 24 Ejemplo de hipótesis (11:14)
- VIDEO 25 Configuración de GPower (7:52)
MÓDULO 6: Split testing
- VIDEO 26 Prueba (10:15)
- VIDEO 27 Introducción al split testing (6:13)
- VIDEO 28 Puedo hacer un test (8:56)
- VIDEO 29 Debo hacer un test (5:35)
- VIDEO 30 Principios de persuasión (7:08)
- VIDEO 31 Programación de campaña (9:10)
- VIDEO 32 Optimización de calendario (3:25)
- VIDEO 33 Análisis de la prueba (10:56)
- VIDEO 34 Configurando Google Optimize (10:03)
MÓDULO 7: Métodos de optimización
- VIDEO 35 La oferta y la optimización (4:12)
- VIDEO 36 Retargeting dentro del sitio (2:18)
- VIDEO 37 Personalización (7:25)
- VIDEO 38 Cómo probar con poco tráfico (5:24)
- VIDEO 39 Optimización de la página de aterrizaje (15:42)
Examen de certificación
- Exámen de certificación en Optimización web y A/B testing
- ¿Dónde encontrar empleo? (5:17)
Sale Page: https://campus.neetwork.com/p/certificacion-de-experto-en-testing-optimizacion
Archive: https://archive.ph/wip/DKVMp
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